Emotional investment seems like the most no-brainer, autopilot investment because it comes from the heart. If we aren’t self aware, we buy into the bullsh*t that “what our heart wants,” is in no way convoluted by our negative belief system, childhood, un-dealt-with trauma, insecurities, triggers and fears.
So what do we do? Approve the investment and go with our heart.
Unlike financial investments, which have disclosures, the “disclosure” of emotional investment is never really disclosed until the cost has already been incurred.
A few years ago, Bernie Madoff was all over the news. Madoff was the self-admitted operator of a Ponzi scheme that is considered to this day, to be the single largest financial fraud in United States history. Madoff’s unknowing investors were some of the most well-known, accomplished, talented and intelligent people.
So why did some continue to invest despite dwindling returns?
Why did many invest even when there were whisperings of corruption?
Talent, intelligence, notoriety and accomplishment do not make you immune to emotional investment without returns.
I’m not going to speak for anyone because I don’t want to, it’s not my place to and I’m not educated enough on the matter. So many lives were destroyed and are destroyed everyday in Ponzi schemes – financial and emotional.
What I can do, is offer my opinion on why investment continues, despite conditions which make a return impossible.
When the environment surrounding the investor is no longer conducive to the security and solidity that she/he was initially promised and assured, any continued investments thereafter HAVE TO be emotionally based.
Because reality-based logic can no longer stand a chance; security now needs to be concocted. The mechanism itself is now the illogical nucleus of something that’s too painful and unbelievable to face.
I feel like at this point, many of us will continue to invest (despite not seeing promised returns), because by continuing to invest, it shows that we still believed in the investment (and aren’t going to invest our attention in any of the “hearsay” or “haters”).
You see everything capsizing around you in slow motion, so instead of folding, you go for a strong right hook in the name of emotional investment.
You think to yourself: “If I show through my actions that no matter what, I won’t give up and that I AM going to continue to invest… I have to, at SOME POINT, be noticed, appreciated and see a return… Right?”
I’ve experienced this time and time again in my life – never knowing when to fold and only folding when circumstances, relationsh*ts, LIFE, etc., folded for me.